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The Blue Ridge management team brings a wealth of real-world, first-hand experience that affords them deep insight into the challenges … and opportunities … retailers, distributors and manufacturers face. Leveraging their extensive technology, education and support expertise in inventory alignment, they help clients achieve their goals.



Greg White, Chairman & CEO

Description: Greg WhiteGreg White founded and leads Blue Ridge, applying his 22 years of experience with both solutions providers and on the client side. Under Greg’s leadership, Blue Ridge helps retailers, distributors and manufacturing companies leverage the CLARITY solution to achieve true inventory alignment.

Prior to Blue Ridge, Greg served in leadership roles at prominent supply-chain solution organizations, including Servigistics, a leading service parts planning solutions provider, and E3 Corporation (now JDA Software), a leading forecasting and replenishment solutions provider. He has successfully transformed supply chains at more than 100 companies, including Fortune 500 companies Henry Schein, Best Buy, Dell Computer, Staples, Newell Rubbermaid, Graybar Electric, and International Paper. Greg's experience also includes tenure at CSK Auto, the nation’s second-largest automotive retailer, and Kmart.

A frequent speaker at national and international conferences and institutes of higher learning, Greg’s commitment to bring advanced inventory solutions to companies of every size has compelled him to develop several solutions meant to improve inventory management and to close the gap between merchandising and inventory teams.

Greg received his B.A. from the Wichita State University in his hometown of Wichita, Kansas.[Return to Top]


Barry Swaney, Vice President, Implementation & Support

Description: Richard MettersBarry Swaney is a founder of Blue Ridge, and serves as vice president of implementation and support. In this capacity, Barry is responsible for sustaining client satisfaction. A great friend to the replenishment community, Barry is a favorite of new and current clients, with a compelling communication style and the first-hand experience needed to develop seminars and create the documentation needed to optimize use of the CLARITY inventory-alignment technology.

Previously Barry was with E3 Corporation (now JDA Software) in 1998, managing support, implementations and outsourced replenishment teams for the solution provider.

Barry’s experience as a buyer includes a management position with Mingledorff’s. an Atlanta-based distributor in the air conditioning and heating industry, where he had responsibility for replenishing multiple distribution centers and branches. At Mingledorff’s, Barry earned a reputation for productive teaming with other executives to drive growth through the establishment of a network flow of goods, service-objective achievement and profitability, despite tough supplier restrictions.

Barry received his B.A. from Georgia State University in Atlanta, Georgia. [Return to Top]


Michael Mills, Vice President, Education & Professional Development

Description: Richard MettersMike is a founder of Blue Ridge and serves as vice president education and professional development. In his role, Mike is responsible for global education and approaches every training opportunity as a chance to change someone's outlook on their job, their career, and their organization.

Previously, Mike was with E3 Corporation (now JDA Software) and their Inventory Management Institute, where he educated thousands of buyers, merchandisers, purchasing leaders and executives. Mike was also the preferred mentor to partner consulting and software organizations.

Mike performed replenishment as an Investment Buyer with The Sports Authority. While replenishing stores, he grew valuable relationships with store managers, regional managers, his merchandising partners, and the executive team. "Performing at a high level required skills far beyond a system."

Mike received his Bachelor of Science degree in Business Administration from Tennessee Temple University, in Chattanooga Tennessee.[Return to Top]


Rodney Daugherty, Vice President, Product Strategy

Description: Richard MettersRod Daugherty is the Vice President of Product Strategy for Blue Ridge Inventory, where he oversees product direction.  For the last 21 years, Rod has been a consultant, designer, and product executive for multiple replenishment software companies including E3, JDA, Evant, Manhattan Associates, and Blue Ridge.

Prior to his career in Supply Chain Planning software, Rod held various positions at a 1000 store drug store retail chain (Thrifty-PayLess, now part of Rite-Aid) for 13 years.  Rod first served in store operations and later in merchandising in the corporate offices.  Rod’s years of first-hand experience in retail and distribution wholesale forecasting and inventory optimization provide valuable insight into guiding industry executives in effective and profitable Supply Chain Planning.

Rod specializes in finished goods inventory optimization and demand forecasting for distribution wholesale and retail. He has coached and trained at every level of an organization from senior management to inventory analysts and replenishment buyers.

He received his B.A. from Boise State University and is a Certified Professional Forecaster by the Institute of Business Forecasting. [Return to Top]


Sverre Rosmo, Business Development Director, Europe

Description: Richard MettersSverre Rosmo has served as business development director in the Nordic countries since 2008. Sverre directs sales and marketing efforts throughout Norway, Sweden, Denmark and Finland, helping retail, distribution and manufacturers leverage the Blue Ridge CLARITY solution to achieve greater profitability.

Previously Sverre was with E3 Corporation (now JDA), where he started his career in inventory alignment as a replenishment specialist and continued in sales and leadership roles.  Sverre managed implementation, creating a best-practices methodology which was adopted across the Nordic countries.

Sverre’s work in industry includes his role as vice president of logistics at the parcel division in Norway Post, where he was charged with building a nationwide door-to-door distribution network as well as air freight solutions.

Sverre is a frequent lecturer at the Norwegian Business School and has developed coursework combining strategic management with logistics management in collaboration with an associate professor at the same institution. [Return to Top]


Science Advisors

Blue Ridge taps the expertise of a board of science advisors, who apply their extensive knowledge of information technology to assure Blue Ridge incorporates appropriate and practical approaches to business problems. [Return to Top]


Description: Richard MettersRichard Metters, Science Advisor

Richard Metters is associate professor of operations management, information systems at the Goizueta Business School, Emory University. He has also served on the faculty of Vanderbilt University and Southern Methodist University.

Prior to his academic career he was with Bank of America, CitiBank and Crocker Bank. Richard’s research interests concentrate in service sector operations and inventory management. He has published more than 30 academic articles and is the principal author of the textbook Successful Service Operations Management. He has assisted Kroger, BancTec, Blockbuster Video and other firms with service operations issues. Richard is an editorial board member of Production and Operations Management, Journal of Operations Management, Journal of Service Research and Service Business.

He holds a Ph.D. from the Kenan-Flagler Business School, University of North Carolina, an MBA from Duke University and a BA from Stanford University. [Return to Top]


Description: Steve Walton Steve Walton, Science Advisor

Steve Walton is associate professor in the practice of information systems and operations management at the Goizueta Business School, Emory University, and associate dean of Goizueta’s seventh-ranked executive MBA Program. Prior to joining Emory in 1996, he served on the faculties of Baylor University and NC A&T State University. He also worked for IBM and consulted for a national technology consultancy.

Steve teaches Six Sigma, decision science, operations management and sustainable operations and has been recognized with seven teaching awards, including the Emory Williams Distinguished Teaching Award and the Marc Adler Prize for Teaching Excellence. His research interests include the application of Six Sigma to service operations, business-to-business electronic commerce, and managing supply chains for both operational and environmental improvements. Steve has published numerous articles in operations management journals and co-wrote Successful Service Operations Management with several colleagues. He is working on his second book, Data-Driven Decision Making. Steve’s consulting clients include a long list of U.S. government agencies, international initiatives, large service organizations and blue-chip manufacturers in a variety of industries, as well as successful technology companies.

He earned a Ph.D. in business administration/operations from the University of North Carolina at Chapel Hill and an MS and BS at Clemson University. [Return to Top]


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Learn, share, grow ...

Blue Ridge Buyer Campus

Clarity FAQ of the Week: How do I see a range of service goals by buyer? Get the Answer.
Free Book Offer: 10 Steps to a World Class Inventory Investment Team Request a Copy
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