Learn, share, grow ...

Blue Ridge Buyer Campus

Clarity FAQ of the Week: How do I see a range of service goals by buyer? Get the Answer.
Free Book Offer: 10 Steps to a World Class Inventory Investment Team Request a Copy



The Blue Ridge management team brings a wealth of real-world, first-hand experience that affords them deep insight into the challenges … and opportunities … retailers, distributors and manufacturers face. Leveraging their extensive technology, education and support expertise in inventory alignment, they help clients achieve their goals.



Greg White, Chairman & CEO

Description: Greg WhiteGreg White founded and leads Blue Ridge, applying his 22 years of experience with both solutions providers and on the client side. Under Greg’s leadership, Blue Ridge helps retailers, distributors and manufacturing companies leverage the CLARITY solution to achieve true inventory alignment.

Prior to Blue Ridge, Greg served in leadership roles at prominent supply-chain solution organizations, including Servigistics, a leading service parts planning solutions provider, and E3 Corporation (now JDA Software), a leading forecasting and replenishment solutions provider. He has successfully transformed supply chains at more than 100 companies, including Fortune 500 companies Henry Schein, Best Buy, Dell Computer, Staples, Newell Rubbermaid, Graybar Electric, and International Paper. Greg's experience also includes tenure at CSK Auto, the nation’s second-largest automotive retailer, and Kmart.

A frequent speaker at national and international conferences and institutes of higher learning, Greg’s commitment to bring advanced inventory solutions to companies of every size has compelled him to develop several solutions meant to improve inventory management and to close the gap between merchandising and inventory teams.

Greg received his B.A. from the Wichita State University in his hometown of Wichita, Kansas.[Return to Top]


Dan Craddock, President

Description: Richard MettersDan Craddock serves as president of Blue Ridge, with primary responsibility for the programs that complement the company’s technology solutions. He developed the investment-driven approach to support and education that Blue Ridge has come to be known for, training executives, replenishment buyers, purchasing leaders, industry consultants and software professionals to maximize CLARITY applications.

Previously Dan was a principal with E3 Corporation (now JDA Software) and the founder of E3’s Inventory Management Institute, which served thousands of replenishment buyers in retail and wholesale distribution. Prior to its acquisition by JDA, Dan was a key leader in helping E3 to grow to become a leader in inventory management systems and education.

Dan has conducted sessions and projects with several supply-chain universities. He has spoken at numerous industry association shows and professional societies including CLM, and has taught executive sessions in 14 countries.

Dan is a graduate of The Pennsylvania State University Business Logistics program. [Return to Top]


Barry Swaney, Vice President, Implementation & Support

Description: Richard MettersBarry Swaney is a founder of Blue Ridge, and serves as vice president of implementation and support. In this capacity, Barry is responsible for sustaining client satisfaction. A great friend to the replenishment community, Barry is a favorite of new and current clients, with a compelling communication style and the first-hand experience needed to develop seminars and create the documentation needed to optimize use of the CLARITY inventory-alignment technology.

Previously Barry was with E3 Corporation (now JDA Software) in 1998, managing support, implementations and outsourced replenishment teams for the solution provider.

Barry’s experience as a buyer includes a management position with Mingledorff’s. an Atlanta-based distributor in the air conditioning and heating industry, where he had responsibility for replenishing multiple distribution centers and branches. At Mingledorff’s, Barry earned a reputation for productive teaming with other executives to drive growth through the establishment of a network flow of goods, service-objective achievement and profitability, despite tough supplier restrictions.

Barry received his B.A. from Georgia State University in Atlanta, Georgia. [Return to Top]


Michael Mills, Vice President, Education & Professional Development

Description: Richard MettersMike is a founder of Blue Ridge and serves as vice president education and professional development. In his role, Mike is responsible for global education and approaches every training opportunity as a chance to change someone's outlook on their job, their career, and their organization.

Previously, Mike was with E3 Corporation (now JDA Software) and their Inventory Management Institute, where he educated thousands of buyers, merchandisers, purchasing leaders and executives. Mike was also the preferred mentor to partner consulting and software organizations.

Mike performed replenishment as an Investment Buyer with The Sports Authority. While replenishing stores, he grew valuable relationships with store managers, regional managers, his merchandising partners, and the executive team. "Performing at a high level required skills far beyond a system."

Mike received his Bachelor of Science degree in Business Administration from Tennessee Temple University, in Chattanooga Tennessee.[Return to Top]


Simon Marley, Business Development Director, United Kingdom

As director of business development, Simon Marley provides the sales and marketing leadership needed to engage and educate the U.K. market on new replenishment concepts and ideas, and drive value to Blue Ridge prospects and clients. With more than 18 years of experience in solutions sales and marketing—the last 12 in the retail environment—Simon blends his knowledge of retailing, business acumen and desire to build long-term relationships with colleagues and clients to help organizations achieve game-changing results.

Simon has a passion for inventory alignment that has evolved through experiencing the benefits of world-class best practices at such organizations as E3 Corporation (now JDA), and other high-growth software companies where he held senior sales positions. Prior experience also includes six years with a software-development company providing innovative solutions to drive down costs and improve cash flow. He also worked in retail replenishment with a tier-one vendor, working with many of the U.K.’s leading retailers and contributing to the growth of the company to a global operation.

Simon applies his expertise in inventory management, business intelligence and supply-chain solutions to build long-term, beneficial relationships with Blue Ridge colleagues, clients, partners and consultants. [Return to Top]


Sverre Rosmo, Business Development Director, Nordic Countries

Description: Richard MettersSverre Rosmo has served as business development director in the Nordic countries since 2008. Sverre directs sales and marketing efforts throughout Norway, Sweden, Denmark and Finland, helping retail, distribution and manufacturers leverage the Blue Ridge CLARITY solution to achieve greater profitability.

Previously Sverre was with E3 Corporation (now JDA), where he started his career in inventory alignment as a replenishment specialist and continued in sales and leadership roles.  Sverre managed implementation, creating a best-practices methodology which was adopted across the Nordic countries.

Sverre’s work in industry includes his role as vice president of logistics at the parcel division in Norway Post, where he was charged with building a nationwide door-to-door distribution network as well as air freight solutions.

Sverre is a frequent lecturer at the Norwegian Business School and has developed coursework combining strategic management with logistics management in collaboration with an associate professor at the same institution. [Return to Top]


Omar Velázquez, Business Development Director, Latin America

As business development director in Latin America, Omar Velázquez works with his team to help companies understand the game-changing potential of inventory alignment. His experience in project management helps him in his current sales and marketing capacity: Omar applies his hands-on ability to execute logistics initiatives to breakthrough levels to deliver on the Blue Ridge promise.

Previously Omar was with JDA Software leading the implementation of allocation and inventory replenishment solutions at eight principal retailers in the Latin American market.  Omar started his career at Proctor and Gamble more than 12 years ago, implementing leading logistics initiatives in the largest retail chains in his region. Omar has also held strategic roles in customer service, transport, distribution-center operations and sales account management.

Omar holds a bachelor’s of business administration and finance degree from Universidad Autonoma Metropolitana in Mexico City. He is fluent in Spanish, English and Portuguese. [Return to Top]


Science Advisors

Blue Ridge taps the expertise of a board of science advisors, who apply their extensive knowledge of information technology to assure Blue Ridge incorporates appropriate and practical approaches to business problems. [Return to Top]


Description: Richard MettersRichard Metters, Science Advisor

Richard Metters is associate professor of operations management, information systems at the Goizueta Business School, Emory University. He has also served on the faculty of Vanderbilt University and Southern Methodist University.

Prior to his academic career he was with Bank of America, CitiBank and Crocker Bank. Richard’s research interests concentrate in service sector operations and inventory management. He has published more than 30 academic articles and is the principal author of the textbook Successful Service Operations Management. He has assisted Kroger, BancTec, Blockbuster Video and other firms with service operations issues. Richard is an editorial board member of Production and Operations Management, Journal of Operations Management, Journal of Service Research and Service Business.

He holds a Ph.D. from the Kenan-Flagler Business School, University of North Carolina, an MBA from Duke University and a BA from Stanford University. [Return to Top]


Description: Steve Walton Steve Walton, Science Advisor

Steve Walton is associate professor in the practice of information systems and operations management at the Goizueta Business School, Emory University, and associate dean of Goizueta’s seventh-ranked executive MBA Program. Prior to joining Emory in 1996, he served on the faculties of Baylor University and NC A&T State University. He also worked for IBM and consulted for a national technology consultancy.

Steve teaches Six Sigma, decision science, operations management and sustainable operations and has been recognized with seven teaching awards, including the Emory Williams Distinguished Teaching Award and the Marc Adler Prize for Teaching Excellence. His research interests include the application of Six Sigma to service operations, business-to-business electronic commerce, and managing supply chains for both operational and environmental improvements. Steve has published numerous articles in operations management journals and co-wrote Successful Service Operations Management with several colleagues. He is working on his second book, Data-Driven Decision Making. Steve’s consulting clients include a long list of U.S. government agencies, international initiatives, large service organizations and blue-chip manufacturers in a variety of industries, as well as successful technology companies.

He earned a Ph.D. in business administration/operations from the University of North Carolina at Chapel Hill and an MS and BS at Clemson University. [Return to Top]


Follow Us

Learn, share, grow ...

Blue Ridge Buyer Campus

Clarity FAQ of the Week: How do I see a range of service goals by buyer? Get the Answer.
Free Book Offer: 10 Steps to a World Class Inventory Investment Team Request a Copy
© 2011 Blue Ridge Inventory Group, LLC. All rights reserved.